Influencer Economy Advertising Trends
Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising.
81% of US consumers are influenced by friend’s social media posts – what is known as ‘Word of Mouth’ marketing.
Marketing-inspired word-of-mouth generates more than 2 times the sales of paid advertising.
DWOM works with your brand to develop a well-coordinated team of influencers that create campaigns, grow followers and likes, boost engagement, refer leads, drive sales and influence consumer behaviour. According to Nielsen, peer recommendation has the most influence over brand purchases, and DWOM is here to help create that peer recommendation for you!