For the first time in history, consumers
know more about a marketing channel
than brands do.
DWOM locates key influencers relevant to your brand and target audience, collaborates on content, distributes that content through various high impact social channels, and measures results with robust analytics. We then use those results to refine your ongoing strategy.
- Identify and introduce new customers
- Share brand content
- Create original content (videos, photos, etc.)
- Scale brand campaigns and promotions
- Interact/respond to prospective customer questions
- Share their experiences through stories
- Make referrals and recommendations
- Share ratings and reviews
- Create testimonials
- Assist in product development
Benefits of Working with DWOM
- Grow your brand equity
- Gain consumer trust and loyalty
- Influence consumer buying behaviour
- Measure your results and refine your strategy
- Why DWOM
Grow your brand equity
Harness the power of influencer marketing to increase your brand’s value and get your target audience talking about you.
Our tailored campaigns raise your brand awareness, grow your follower base and social media likes, and maximize audience engagement.
Gain consumer trust and loyaltyBusiness is growing where consumer activity is growing - online and on social media. Use influencers who are already trusted by your consumers to reach your audience where and when they want to be reached with messages that matter to them. Generate authentic user feedback that spreads across the internet, bringing new customers to your door and existing customers coming back for more.
Influence consumer buying behaviour
Consumers are heavily influenced by the opinions and actions of those they admire, trust, and follow. More than 81% of consumers begin their buying journey online and 70% trust and follow the recommendations posted by others.
The authentic content DWOM and its influencers create and publish on behalf of your brand directly results in driving consumer behaviour, and an overall increase in your brand equity and bottom line.
Measure your results and refine your strategy
Albert Einstein once defined insanity as doing the same thing over and over again and expecting different results.
DWOM closely analyzes every aspect of your ongoing campaign to determine ways of optimizing the effectiveness of your campaign. We act on the insights learned and refine your strategy to maximize the benefits you receive.
- DWOM stands for digital word of mouth. Our mission is to spread your word of mouth across all the right digital channels and reach the audience you want with the right messaging.
- We are digital and social media experts.
- We match your brand DNA and needs with the DNA and audiences of our influencers.
- Our personal relationships with influencers enables us to work more effectively with them and bring better results to you.
- Our unique offerings such as influencer events, online flash mobs, DWOM Box, and more allow us to give you an edge over your competition.
Brand DNA Analysis
Our first step is understanding your brand’s DNA. We work with you to understand your message, goals, and the demographic you need to reach in order to grow your brand equity and awareness, while influencing the buying behaviour of your customers.
Creation & Distribution
Content is created by influencers, DWOM copywriters, and industry field experts, and strategically published across selected channels that your audience engages with regularly.
We identify key influencers based on target audience matching. We then translate campaign goals into results and develop a framework for long term partnerships that brands can leverage for future campaigns.
We measure, analyze and report on all key engagement metrics to quantify the success of your campaigns. We interpret and benchmark this data to create and refine strategies for ongoing marketing initiatives.
WORKING WITH OUR INFLUENCERS
We understand that trust is key when sending out your message to consumers. That is why our network of influencers is comprised of true relationship-builders who are trusted bloggers, visual storytellers, and social media conversationalists.
Integrity comes first for them, and they feel a personal responsibility to their followers. Our influencers authentically weave brand messaging into their narratives, and preserve consumer trust with the perfect mix of creativity and honesty.
Gone are the days when brands told consumers who they were. Today, consumers tell consumers who a brand is. Our influencers are savvy consumers who know that being ‘real’ trumps all else, especially in marketing.
As an extension of your brand, DWOM influencers are everywhere you can’t always be. They act as your brand’s voice and personality as they engage in fact-sharing across multiple social touch points spreading digital word of mouth for your brand.